If the purpose of the podcast it to promote ED specifically, you're already dead in the water - there simply isn't enough of an audience for such a project to be worth the immense amount of time a podcast represents.

If the purpose of the podcast is to bring together support from gamers across the Star Wars branded gaming spectrum, then spending the first few episodes focusing on ED will turn off all those other players - who, incidentally, are fairly necessary to form an audience.

I understand your desire to promote ED, but if you want this thing to work, it can't be exclusively, mostly, or even just primarily about ED. It has to be a multi game effort from episode one.

"Why can't you Jedi just do things the simple way?" - Kyle Katarn